Bake Off - Swan Brand


To celebrate the return of everyone's favourite TV indulgence, we're putting together loads of giveaways and cake-loads of recipes inspired by The Great British Bake Off.

Follow Swan to get notified of our latest giveaways & recipes.

Win products during the show...

Every Tuesday, before, during and after The Great British Bake Off, we'll be giving our Instagram followers the chance to win a variety of baking products.

To be in with a chance of winning, follow our Instagram page and look out for our stories during The Great British Bake Off show. 

Step 1

Follow our Instagram page

Follow our instagram page, and check our story before the show starts.

follow our instagram

Step 2

Look out for the clues in our story

During the first 3 advert breaks for The Great British Bake Off, we'll reveal a 100% off voucher code in 3 parts.

Step 3

Race to the checkout

During the fourth advert break, we'll reveal the product the 100% off voucher code is valid on.

Once revealed, search for the product on our shop and complete checkout with the 100% off voucher code*.

*100% voucher is limited to a one use on a first use bais, subsequent orders & orders without code will not be vaild

Terms and conditions apply

Watching the show on catch up...

There's still a chance to win, we are also giving away 10 x £50 gift cards to spend on the Swan Shop.

Get Inspired, Get Baking!

From spectacular showstoppers to tricky technicals, The Great British Bake Off is the ultimate baking battle.

Each week the bakers tackle a different baking skill, which become more difficult as the competition progresses. Who will fold under the pressure and who will rise to the occasion?

Get inspired by The Great British Bake Off and get baking. Share your creates with us.

Bake Off Recipes

Fruit and Nut biscotti

These twice-cooked biscuits are the perfect treat to drunk in your coffee, tea or milk

Chocolate Eclairs

Is there anything more appealing than a beautifully crisp, light chocolate eclair?

Pesto Bread Wreath

Fresh bread paired with delicious pesto, let’s be honest, there’s zero chance that something like this will last more than 24 hours once made.

Get 20% off, baking equipment and more...

use code BAKEOFF20 at the checkout.